About Us

We’re Not Just a Brand — We’re a Statement. Let’s face it: the world doesn’t need another basic surf tee, snowboard shirt, or those overhyped sailing and racing prints. You’ve seen them a thousand times—and honestly, we’re all a little tired of them. That’s why we’re here to flip the script. With our Fuck This Sport collection, we’re not just rejecting the uniform of the “cool crowd”—we’re creating our own. Sport-inspired, but with a middle finger to the mainstream. It’s bold. It’s playful. It’s everything those cookie-cutter shirts wish they could be. Because if you’re going to wear a statement, make damn sure it’s one that actually says something.